Next step after texts
virtual departments
and phone calls
Conversational
Commerce

Conversational commerce #ConvComm is an effective usage of channels of communication like messenger and self learning algorithms to enhance business. It’s a personalization, convenience, support in decision process and another great channel to communicate with client. Through mobile devices when people are on move.

Conversational Commerce is another step ahead to make communication with brands even simpler and more intuitive. Taxi company will give you detailed information about awaiting cab, airlines can notify about flight delays, courier will let you know about your delivery… the list goes on and on.

This type of communication can happen through personal customer service dedicated to conversational commerce, bots or mix of both. It’s important to notice that major advantage in this aspect is cross-device computing, which helps us to easily switch between desktop and mobile without losing the thread. Standardizing by messaging platforms and providing them content lets us maintain special liquidity – just flow.

Bot store – using it lets us automatically guide users through right paths.

Bots have advantage because working with them does not require downloading additional apps. User already has the perfect app –  selected messenger. The only action they have to do is invite bot to the conversation. Received notifications are not something unusual, we get them every day while talking and communicating with our friends.

Every brand should individually prepare to automatic or semiautomatic customer service in terms of conversational commerce. We recommend researching and covering complete strategy of brand presence and developing customer service through messaging platforms.

 

KODA is a creative and technological agency which expands brand awareness to possibilities of effective usage of conversational commerce as business enhancing factor.

We systematically build professional position in this area. We are able to perform introduction of conversational commerce, while simultaneously implementing earlier prepared strategy and dedicated technological solutions.